I gave a 50-min keynote lecture on what constitutes compelling case study. The video from the event at the Forum for Case-based and Qualitative Research in Business Administration may be useful for anyone who is attempting to publish case based studies in field of management.

The slides from the lecture are visible in the video and can also be downloaded here. Murmann Slides
The lecture is also available within China on the youku platform. Click here if you want to access video from China: China Video Access. Alternative China Video Access
Click on “more” for a written summary of lecture both in English and in Chinese.


